The studio

Creative work with
depth and edge.

Promo Adda is a creative media agency, film production house and photography studio led by a founder and a director.

01 / Our story

Why we
exist.

Too much advertising looks the same. We wanted to make something that does not.

The idea

Promo Adda started with a founder who makes content and understood what stops people mid-scroll. Together with a director who thinks in frames and light, the studio grew into a full creative house.

Today we handle strategy, film, photography, motion and social content under one roof, with the same two people shaping the work from first conversation to final export.

Promo Adda logo
02 / Mission, vision, values

What we
stand for.

Three ideas that guide every project.

MISSION

Make brands unforgettable

Craft stories and visuals that earn attention honestly.

VISION

A studio people trust with big ideas

Be the creative partner brands bring their boldest briefs to.

VALUES

Honesty, craft, nerve

Clear advice, finished work and the courage to try the unusual.

Manifesto

Ordinary gets scrolled.
Attitude gets remembered.

We believe the best work is specific, a little fearless and carefully made. No filler, no copy-paste, no safe grey.

03 / What we do

One studio,
many crafts.

Eight disciplines, one point of view.

01

Brand strategy

Positioning, voice and a story people repeat.

02

Film production

Brand films, ads and short stories shot with intent.

03

Photography

Portraits, product and campaign imagery with presence.

04

Motion graphics

Type, shapes and data that move with rhythm.

05

VFX

Visual effects that serve the story.

06

Social media content

Scroll-stopping ideas, built as a system.

07

Digital marketing

Campaigns that find the right people and hold them.

08

Creative design

Identity, layouts and visuals with a point of view.

04 / How we work

Small team.
Big attention.

Because the founder and director are involved in every project, decisions are fast and the work stays consistent. You never wonder who is responsible for the result. They are.

05 / Process

Six steps
to done.

A predictable path with plenty of room for ideas.

Listen

We start with questions: goals, audience, constraints, and what good looks like to you.

Define

Strategy and a creative direction: the big idea, the tone, and a clear plan of what we will make.

Design

Scripts, storyboards, moodboards and look development, shared early so you can steer.

Produce

Shoot days, design sprints and edit rooms run by a small team that stays close to the work.

Polish

Colour, sound, motion and finishing. Every frame and pixel gets a last honest look.

Launch

Delivery in every format you need, plus a rollout plan so the work actually travels.

06 / Leadership

Founder
& director.

The two people behind Promo Adda.

Mukul Kumar, Founder of Promo Adda
Founder

Mukul Kumar

Founder and content creator. Mukul built Promo Adda around a simple belief: ordinary content gets scrolled past. He leads vision, content direction and production.

Nirajan, Director of Promo Adda
Director

Nirajan

Director and creative lead. Nirajan shapes the visual language: how every film, portrait and campaign looks, moves and feels, from first frame to final grade.

07 / Industries

Where we
work.

Experience across sectors that need to be seen.

Fashion & lifestyleLookbooks, campaigns, creators
Real estateWalkthrough films, launches
EducationAdmissions, explainers
Food & hospitalityMenus, reels, ambience
Health & wellnessTrust-building stories
Events & musicAftermovies, promos
Startups & techLaunch films, product demos
Retail & D2CProduct content, ads
08 / Principles

How we
decide.

Short rules we actually use.

Say less, show more

If it can be seen, we show it.

Finish well

Details are the difference between good and memorable.

Stay curious

Every brief teaches us something new.

Start a project

Let's make
some noise.

Tell us about the brand, the film, the campaign or the idea. We reply with a clear direction, not a template.

Start a project ↗WhatsApp us