Mukul Kumar
Founder and content creator. Mukul built Promo Adda around a simple belief: ordinary content gets scrolled past. He leads vision, content direction and production.
Leadership
Founder
& director.
Promo Adda is led by two people. They are involved in every project, from first call to final cut.
01 / The two
Meet the
studio.
A founder who drives the vision and a director who shapes the look.
Nirajan
Director and creative lead. Nirajan shapes the visual language: how every film, portrait and campaign looks, moves and feels, from first frame to final grade.
02 / Roles
Who does
what.
Clear responsibilities, shared taste.
Mukul Kumar · Founder
- Vision, strategy and client partnerships
- Content direction and social storytelling
- Production planning and delivery
Nirajan · Director
- Creative direction and visual language
- Directing shoots and cinematography
- Photography, grade and finishing
03 / Together
Two minds,
one look.
A pairing that keeps decisions quick.
Mukul brings the audience sense: what stops a thumb. Nirajan brings the eye: how to frame it so it lingers. The overlap is where Promo Adda lives.
04 / Values
Principles we
work by.
What clients can expect.
Accountable
You always know who owns the result.
Hands-on
Founder and director stay on every project.
Honest
Clear opinions, realistic timelines.
05 / Connect
Say hello
on social.
Instagram @proma_adda2.89, Facebook and WhatsApp.
Follow and message
The fastest way to reach us is WhatsApp.
06 / How we work
Collaboration,
simplified.
Direct channels, short feedback loops.
Listen
We start with questions: goals, audience, constraints, and what good looks like to you.
Define
Strategy and a creative direction: the big idea, the tone, and a clear plan of what we will make.
Design
Scripts, storyboards, moodboards and look development, shared early so you can steer.
Start a project
Work with
the team.
Tell us about the brand, the film, the campaign or the idea. We reply with a clear direction, not a template.